This is a Cocoa Puffs commercial catering to kids, made in 2013. Cocoa Puffs is a cereal brand that is popular today, and is commonly known everywhere. The commercial sets a stage of a Cocoa puffs lab, where an experiment is taking place. The experiment is studying how long the bird can go without going crazy for the Cocoa Puffs. The commercial is taking a more high-tech approach. Kids now are always on their Ipads, Ipods, Xboxes, etc and so technology is a big part of everyday life. The newest and most complicated technologies are especially eye catching to kids and is wanted by everyone. The use of an experiment is needed for today's society because you cannot convince anyone to buy or believe anything without backing it up with proof. The experiment is the commercial's "proof" that the cereal is irresistible and great tasting. This part of the commercial is added on to with the use of scientists, who are watching and recording data. This is showing an authority figure, a scientist, is conducting the experiment, which is telling the viewer that the experiment is reliable. This is also needed to convince kids because if a scientist says something about the cereal or approve of it, then so will kids watching. This commercial is able to use cartoons to portray to kids that Cocoa Puffs is proven to be extremely good and irresistible cereal through an experiment that tested and proved this statement.
Margo Ricks
I really liked how you incorporated the scenery in your summary. I liked how well explained the experiment was. I'm not sure if we were supposed to mention anything about logos yet in this part of the assignment, so just something to think about or ask Mrs. Bayly.
ReplyDelete-Breauna Athey
I feel like you talk a lot about the screen of the commercial instead of the state of the country at that time. Rhetorical situation is more of the history and events that would lead up to this commercial being made, which I feel is not discussed in this post.
ReplyDeleteOk I agree with your presentation of this commercial. However, it leaves me asking why was there a need for them to make this appeal? Or rather appeal in this particular manner? What about the mindset of children that would position this commercial in this particular setting? That's one thing i think you could answer. Nonetheless nice choice.
ReplyDeleteWhy do you think the coco puffs commercial has changed over the course of 40+ years? How has the average American lifestyle changed?
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